Where ice meets
fire ideas ignite.
From storytelling
to storybeing.
From lateral
to parallel thinking.
Virtual rides in
Google Street View.

Mankind is on the threshold of an unprecedented collective self-awareness that was previously the stuff of science fiction. Our brave new world is being accelerated by the fastest ever idea-to-delivery of technologies that literally change the game every day.

We provide the bridge between next generation technologies and their practical application as engagement, communications and sales tools.

ANALYSIS. DECISION. ACTION.

FAST TRACK THE MOVEMENT OF YOUR BUSINESS FROM ONE PLACE TO A BETTER PLACE.

STRATEGIC COMMUNICATIONS

The speed of change is creating the need for new skill sets to design and deliver meaningful communications between people selling ideas, products and services, and their customers who are buying them.

The convergence of technologies such as Virtual Reality, Internet of Things, Big Data and Artificial Intelligence all impact communications developments and can be an overwhelming ocean to navigate. Luckily we’re qualified skippers ready to help you steer your communications ship to beautiful destinations.

STRATEGIC CONSULTING

Our hands on strategic consultancy knowledge is built over years working at the highest levels including with governments and global brands.

Sometimes it is from start-up, other times it is evaluating new investment opportunities, and at yet others it is generating the vision and energy to re-launch from a plateau the business has gotten itself stuck at.

Our work is incisive, driven by an ethical and honest approach to getting at what will drive the best financial returns by employing business resources at their best.

FUTURE TECHNOLOGY

We provide the bridge between next generation technologies and their practical application as engagement, communication and sales experiences.

Use case development of world leading advanced digital products in Virtual Reality, Augmented Reality, Mixed & Future Reality in the consumer and commercial spaces.

Most of our work in this area is still in stealth mode. Touch base to be immersed in and explore the unknown. Get in touch with us at:  hello@parallel66.com

OUR ETHOS.

 

Go with the flow and you die.

Challenge yourself moment to moment and you survive and thrive.

Therein lies the cradle of creativity.

Where there is no fear of asking the tough questions.

Where honesty, integrity and loyalty are rewarded with truly great work.

OUR PEOPLE.

ARCHITECTS OF IDEAS THAT DRIVE POSITIVE CHANGE.

NAOMI ATTARD

NAOMI ATTARD

DIRECTOR

MARTIN MCDONALD

MARTIN MCDONALD

FOUNDER & CEO

BRANDS.

SOME BRANDS AND CLIENTS WE HAVE HAD THE PRIVILEGE TO WORK WITH.

RETAIL

RED BULL

USN

GILLETTE

BRITA

GAMING | VR

SONY

BLOOBER TEAM

STARSHIP

AUTOMOTIVE

JAGUAR

TOYOTA

LEXUS

BMW

MOTO

ZERO

KTM

TRIUMPH

MARITIME

FIAT FPT (IVECO)

SUNSEEKER

DONZI

HUSTLER

NON-PROFIT

MAGGIES

ACTION AGAINST HUNGER

BLUE CROSS

MOTORSPORT

FIA WRC

FIA F1 (TEAMS)

POWERBOAT P1

CLASS 1

RIGHTS HOLDERS

UIM

KBL/P1 MANAGEMENT

ISC/FIA

TOURISM

MALTA & GOZO

PORTUGAL

SICILY

ITALY

CREATIVE

HAPPINESS

PRIME

BOS:

MIX

EDWARD DE BONO

PIMKIE

GOINGREEN

SUKHOI

ENTERTAINMENT

ALPINE

MYSTERY PLAYS

RICK WAKEMAN

GET IN TOUCH.

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