FROM THE BLOG

Martin McDonald Wins Prestige iGaming Idol Industry Award for Design & User Innovation

At the prestigious International iGaming Idol Awards, in one of the most hotly contested categories, the night revealed to the audience that the Judges had voted our user experiential design and intuitive immersive game journey into first place.

Michael Pedersen, CEO of iGaming Idol announced there were a record number of 430 industry executives and guests in attendance, and a record financial contribution to charity from the attendees, including to the President of Malta Community Chest Fund, and for the treatment of Alzheimer’s through dance. The black tie gala happening was at the Hilton Hotel overlooking the stunning Portomaso Marina in Malta.

It was a thrilling night to be Winners amongst industry peers from Videoslots, Netent, Betconstruct, MGA, Microgaming, and Evolution Gaming, and other industry influencers including Netrefer, catenamedia and CalvinAyre (my apologies to anyone not mentioned!).

In the Excellence in Design and User Experience category there were four industry professionals selected from the long- and short-lists, during a day spent interviewing the shortlisted from a wide field of industry entrants under the watchful eyes of BDO auditor officials. The finalists were from: Videoslots – Laura Zarb Cousin; from catenamedia – Erica Spiteri; from Vegaskings – Ricardo Avila; and from Parallel66 // Join Games – Martin McDonald. The number of category finalists was increased by a tie-result that added to the excitement for everyone in the Parallel66 team, because other Awards categories had only three finalists; you can figure out the reducing odds!

The Award envelope was delivered by BDO Malta sealed with its secret result inside, the video for category sponsor Microgaming was played, the Awards Joint-Host Becky Liggero (with Michael Caselli) opened it and announced… “And the winner is… Martin McDonald !” And the crowd went wild – thank you everyone! :-).

Our unique Mobile VR experience won out for its ground-breaking strides in the creation of the world class as-real environment Mobile Virtual Reality iGame that is “Kleopatra VR”.

iGaming Idol Awards – Fair Play

It is a very welcome initiative for iGaming industry Awards to ensure total fairness in the results. The directors decided that the live shortlisted judging process is overseen entirely by independent auditors from BDO, one of Malta’s premier advisory firms. As a result even the organisers did not know until the envelopes were opened who had won.

About Kleopatra VR

Kleopatra VR is a world first product on many levels. The design of the game front end customer journey and functionality is being led by Martin McDonald, Chief Exploration Officer.

The product revealed to great acclaim earlier in the year on the Parallel66 & Join Games Kleopatra VR-themed stand at ICE 2017 has been greatly enhanced including 5 ground-breaking new transactional protocols to remove all barriers to Operators wishing to deliver VR iGames to their customers and to their customers wishing to play.

Later in 2017 the final product will be launched for online Operators to deliver to players eager to engage in genuine next generation immersive iGaming in Virtual Reality. This product is only the first step in the creation of new entertainment eco-systems driven by VR, acting as the catalyst for all new virtual technology with commercial relevance, including Blockchain, Virtual Currencies and Biometric KYC.

The Kleopatra VR iGame journey features that clearly impressed the judges include: the hands free and cable free design of playing the VR experience; the ‘Think. Look. Action.” that allows Players to navigate the game just by thinking about what they want to do and using their eyes to command it so; the fun lateral and vertical movement of Players around the game environment while not needing to physically move from the spot; the realism and attention to detail of the entire environment; the discovery of a live animated character built from a scanned real actress to greet you and speak to you as your guide in your journey through Egypt while you are playing “Inside the Game” with the beautiful Queen Kleopatra herself; totally intuitive 3 dimensional gliding menus; and multi-room multi-dimensional playing environments that are stunningly crafted to make your experience feel as-real and designed to totally transport you into another dimension of play realism.

To experience first hand our Virtual Reality iGaming business model, product and platform revolution on Mobile Smartphone delivery, and to arrange your demonstration and onboarding timing slot for Kleopatra VR, please reach out to us right now. We will be delighted to make it so for your brands and customers: martin@parallel66.com