[section_tc][column_tc span=’12’][text_tc]KTM is one of the world’s leading off-road and racing motorcycle manufacturers with big growth aspirations in street bikes. While bikers rapidly adopt new technology, the motorcycle industry has not kept up in the way it engages with consumers in the digital age. Our aim was to change this and position KTM as a leader in digital consumer engagement.Based on the insight that motorcyclists worldwide ask themselves the same question: “Where Will I Ride Today?” we created “KTM Places”, the brand-led route-sharing portal interactively showcasing the best street-rides in the UK & Ireland. Riders can discover exciting new places in the UK and Ireland to ‘Virtually Ride’, via our bespoke integration with Google’s Streetview API. We completely customised Google Street View adding custom in-navigation animated KTM Pins, Chequered Flags, additional information and fun bonuses. Registered users have access to personalised slick dashboard showing all the routes and their individual progress.On average users engage for an incredible 115 minutes on their ‘virtual rides’, all the while immersed in the KTM branded environment.[/text_tc][/column_tc][/section_tc][section_tc][column_tc span=’12’][youtube_tc url=’https://www.youtube.com/watch?v=I4Lxp2OtWFw’][/youtube_tc][/column_tc][/section_tc]